One of the Sevenly designs for Reece's Rainbow.
This business is a really neat for-profit that is helping not-for-profits. Their name is Sevenly because every 7 days they publish new limited-edition shirts and other items with unique designs. Each sale of one of these items contributes $7 to that week’s featured not-for-profit.
Sevenly sets goals for the amount they want to raise each week, with a tangible result – i.e. a goal will sponsor a certain number of items specific to that organization. They also set goals for the number of shares on social media during that week.
They have three points to their model – first, to raise money for the featured organization, second, to raise awareness for the featured organization online, and third, to spur conversations about the organization through their customers when they wear their purchases.
I love a lot of the causes and organizations that they feature, never mind the beautiful designs, and am rather quickly building a Sevenly wardrobe, and emptying my bank account! Quite recently, the featured organization was Reece's Rainbow, a special needs adoption ministry that I support, and the designs were fantastic!
Go check out what the featured organization and designs are this week at www.sevenly.org.
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Welcome! My name is Katiana and I am a development professional pursuing my dream to live out Isaiah 1:17 to the best of my abilities. I am passionate about teaching and working with vulnerable families and children to improve their lives sustainably.
This blog is composed of my personal opinions, which do not necessarily reflect the opinion or views of institutions or organizations that I may be or have been affiliated with.