Thank you to everyone who came out to the INDEVOURS Family Festival yesterday - we had a lot of fun and I hope you did too!
I haven't shared advertisements with you in a while, and have found a few really innovative and unique ones to share.
All three of these are 'active' advertisements, in that I feel they are trying to create a change or make a difference in the way we approach life.
First up is a more humorous ad - one produced by Adobe, promoting their computer program Photoshop.
Funny, huh? The reactions of the people being pranked are wonderful, and the advocacy for creativity is great!
Next up is a more serious and similarly technologically advanced advertisement. The Anar Foundation, a foundation combatting child abuse created an ad that looks different to adults than it does to children. They use this medium to provide children with a phone number to call if they need help, and remind adults of the gravity of the situation.
I think this is a powerful use of the technology and an excellent advertisement.
And lastly, a functionally creative series of ads by IBM.
What do you think of these ads? Do you feel that they are effective in building brand recognition and loyalty? Do they achieve the goals that the companies set out to complete? Let me know in the comment section!
7/7/2013 12:12:45 am
Those are so neat!! The second one is extremely powerful. I particularly like how even the tagline visible to adults is hinting at what the ad itself is doing.
10/7/2013 09:39:47 am
I agree with Jordan about the second ad. Although I think that it is really cool how the ad is different for people of different heights, I feel as though many children may still be afraid to contact the number because as Jordan said, they will assume their aggressor sees the same thing. Do you think their could be any adjustments made to help address this potential issue? Nonetheless I think that it is an incredibly creative and cutting-edge idea.
Thanks for chiming in Danielle! I think an easy adjustment would be a simple add-on to the message saying that only the child could see it (i.e. secret message for you) or something similar. Perceptive children may realize that the adult with them is not reading the words on their eye level, and may figure it out that way as well.
Good point Jordan - I did some searching and haven't found anything indicating whether the child knows the aggressor cannot see the number. However, it does simply say 'if you need help, call us ...', which may still provide the child with the resources to choose to take an action.
8/7/2013 05:57:02 am
I absolutely LOVE the IBM ones. I'm more likely to remember them as doing nice and helpful things for the community, and the bold colours make them seem like a "bold" company as well.
Hi Eric! Thanks for visiting! I agree with you - in fact, my estimation of the company increased after seeing these ads - the simple act of contributing in a valuable way to the community is a dramatic way to build a brand and value. Interesting note of the colours - I didn't really analyze that, myself, but now that you point it out, I think the colour choice adds to the feel of it being innovative and new.
I agree with Darrelle and Eric! The IBM ads stand out because they can be provide some use to the surrounding community, and they happen to be quite attractive as well. However, the thing that really struck me was that they smart, just like they claimed to be. These creative and thoughtful solutions to everyday needs embedded in ads could certainly lead me to believe that the company is innovative as well.
I found the ad by the Anar Foundation really interesting- It's an interesting concept but I wonder if it's enough to really get children to call in. Parental abuse is so complex and the key to it, and any sort of abuse, is the control factor the aggressor has especially when dealing with children. I thought the tagline for the adults was clever through, as it subtly contains a warning for the parents.
Yes, I think as discussed above, that the child portion of the ad may not be as effective as hoped for. I do agree with you that the adults tagline was interesting - I liked that there are no bruises on the child's face for the adults, as that is the typical form of anti-abuse ads, and often, abuse is not visible.
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Welcome! My name is Katiana and I am a development professional pursuing my dream to live out Isaiah 1:17 to the best of my abilities. I am passionate about teaching and working with vulnerable families and children to improve their lives sustainably.
This blog is composed of my personal opinions, which do not necessarily reflect the opinion or views of institutions or organizations that I may be or have been affiliated with.